Lexington Books Marketing
At Lexington Books, we recognize that the hard work of authors and editors to produce the highest quality
scholarly titles deserves a total commitment by marketing…and we make certain that commitment remains
steadfast for each and every Lexington publication.
Our marketing strategy is based on a team approach, where the marketing staff works closely with editors
to develop an effective, comprehensive direct-marketing plan. Our marketing plans utilize and coordinate the
media described below to produce highly professional and results-oriented campaigns with one goal in mind—to
maximize the potential of every title. We're very excited about this year's publications. Lexington Books is
continuing to grow its list by publishing more titles, and we're expanding into several exciting new areas.
The top-quality efforts that create and produce these titles will always be matched by the Marketing
Department's efforts to promote and sell them…that is our "total" commitment.
Direct Mail
Long recognized by scholarly publishers as the most effective way to sell academic titles, direct mail
is our primary marketing channel. Every season, we mail print and electronic catalogs that feature the
new and recent titles in our major subject disciplines, and smaller "cluster" direct mailers that package
select titles for specific markets. In addition, select Lexington titles are aggressively cross-marketed
in catalogs by other academic imprints of the
Rowman & Littlefield Publishing Group.
Electronic Marketing
The Internet is a vital marketing tool that provides tremendous opportunities for broad exposure, sales,
and direct feedback from the marketplace. We work with authors to create e-flyers that can be distributed
through pertinent e-mail lists. The Lexington Books web site provides complete information (including full
tables of contents and reviews) for all titles, and incorporates a user-friendly search engine that quickly
takes you to a specific title's page.
Conventions
Academic association meetings give us an opportunity to personally present the front-list titles within a
specific discipline. We exhibit at the key annual and regional conventions for the major academic disciplines
we cover for purposes of displaying titles, selling, and personally meeting with the professionals in the
field. Lexington is also represented in the
Rowman & Littlefield Publishing Group exhibit booth at the major
library conferences each year. For a complete list of this year's meetings, please view our
convention calendar.
Review copies
Reviews of books in academic journals (both print and electronic) provide critical exposure. Upon publication,
review copies of each new title are sent to relevant academic journals around the world from a list developed
by the author and Lexington Books editors. Copies of published reviews are provided to the author and are also
widely used in marketing efforts.
Sales
About four months before scheduled publication, the publishing industry's standard Advanced Book Information
(ABI) form is carefully prepared and electronically distributed to all of the major book and e-book wholesalers
and distributors located both in and outside the US. Sales to US and Canadian distributors and bookstores are
handled through the highly experienced sales force of our sister company and well-known book distributor for
independent publishers, National Book Network (NBN). Order processing and fulfillment services are run through
our state-of-the-art customer service and distribution center in Blue Ridge Summit, PA.
In addition to North American sales, all products are also available to overseas customers through our
Plymouth, UK-based distribution center, NBN International (NBNi). Working directly with NBNi, is the RLPG
International Marketing Department, located in Oxford, UK, which manages a carefully selected group of sales
representation firms that offer global geographic coverage for all Lexington titles. It's all a part of our
total commitment to our customers.
Our Commitment and Our Thanks
Thank you for visiting Lexington Books today. Bookmark our homepage and visit it periodically to learn
about new titles coming to market. For your institution, course, research, or library, this web site will
feature new titles worthy of your consideration every month.
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